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COVID-19/FluA/FluB Combo Test Lead Generation

Enhance brand awareness and promote COVID-19/FluA/FluB Combo Test to drive lead generation in targeted markets

Strategy

A three-month campaign utilizing Google Keyword Bidding, paid media on top-tier B2B healthcare platforms, social media, and EDM campaigns to attract prospects to the MEDICA trade show. The campaign encompassed the management of 8 media channels, 30+ posts, and extensive event preparation within tight deadlines.

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Key Results

  • 4.92% conversion rate from Google Ads.

  • 160+ verified leads generated.

Planning 1_edited
Content A&B Test_edited
PL谷歌竞价推广总结-20221104_1_edited
鏃跺簭鍥_2022.08.01-2022.10_edited
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