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COVID-19 PCR Test Raw Material Global Donation

Promote the global donation of COVID-19 PCR test raw materials to boost brand awareness and affinity, while generating leads for business collaboration.

Strategy

With a PR-focused initiative amid a global healthcare crisis, a Push-Pull-Raise Strategy was developed to leverage high-impact PR and healthcare media, combined with COVID-19-related content to maximize coverage. The four-month campaign included 6 key content cycles across 10 channels and 2 events.

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Key Results

  • 13K+ views and 0.53% click rate on a single LinkedIn post.

  • Donation event news reposed 999+ times, reaching 18 billion views.

  • 28 corporate partners joined the global donation

  • 78 leads generated across all channels

LInkedIn
Trade Show Wall
LabMedica
PR Newsire
Dubai
India
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